Do you have a great business idea, but not sure what to do next? One of the first things you need is a website.
Why create a website, when you can just create a Facebook business page or Instagram account to get your business started?
Well, I can’t tell you how many stories I’ve heard where online entrepreneurs have built super profitable businesses on Facebook, Instagram or even Etsy to have their account shut down or suspended for no reason at all.
Having their only income source taken away and having to start all over again. Don’t let this be you!
Creating a professional site is the perfect way to attract clients and make your business more successful in the long term. A website is the digital representation of your business. An online presence that you own.
With today’s technology and all the options available for hosting, it’s easy to create your own website.
So it’s time to stop thinking about whether or not you need a website, and start looking at what type of website would be best for your business.
In this blog post, we’ll walk through some reasons why you should create a website for your business, today!
Why Create a Website: The Simple Reasons
Look Like a Pro
Having a website is the best way to get your business in front of potential customers. It gives your customers easy access to all the information about you and your brand, such as who runs it or what kind of products and services you offer.
Websites are constantly evolving, which means that there’s always an opportunity for you to explore new design options and tailor your website to just how you want it!
Increase in Sales and Exposure
A professional website is an investment that pays for itself many times over with increased revenue. It increases visibility and people are more likely to find your business if it has a relevant, helpful website tied to its name.
Cost Effective & Simple
Creating a beautiful and effective website does not have to be expensive. There are plenty of tools that will help you create your own site without any design skills, so it’s simple yet attractive and gets the job done!
You can start out small but as soon as the time is right, grow from there!
The most important thing is getting something set up so potential customers can find out who you are – even if it’s just with a simple 1-page site.
Attract New Customers With Content
You don’t need to spend a fortune on marketing in order for your business’ website to be found. A solid yet simple content strategy will give you the ability to make sure that people find what they’re looking for and learn more about your products or services.
Showcase Your Products and Services
Another big benefit of having your own site is that it’s easy to update with new products and services whenever they come out; so people will always know about your latest offers.
If you have a team you can include pages about your team and show off photos from past jobs (and videos!), provide resources for customers who want more information, then everyone will be able to get excited about everything that makes YOUR business great–even if THEY don’t know all the ins-and-outs yet.
You can display your best reviews and testimonials prominently on your website to help make more sales. Your website is the perfect place to show these user-generated pieces of content. This is known as social proof and having this helps to make more sales.
Improve Customer Satisfation
FAQ pages are a great way to provide answers to questions your customers may have before and after making a purchase from you. If you have ever found yourself having to answer the same questions over and over again then FAQ’s are the answer.
This can help you to remove objections potential customers have before buying from you and also help improve customer satisfaction after they buy from you if they have any questions that can be answered by your FAQ.
Connect With Customers 24/7
In the 24/7 world of business, you want to make sure that your customers can contact you anytime. This is where an online form on your website comes in handy.
For potential buyers and clients who reach out at any time they need a quick answer, this convenience will be something they appreciate about doing business with you!
And for those interested in buying from you while it’s convenient for them? You have got their number—literally! With just a simple click or order process set up before bedtime (or whenever!), these sales are done at anytime 24/7 because your site has been working all night long sending traffic straight to what people really want: buying more products from YOU!
If someone has already been browsing around your site and bought from you before, there’s no question they will be back again soon when something catches their eye next time.
Your Online HQ
One of the most important reasons behind starting your own website is that it’s a home base for your business. It can’t be shut down without warning like Instagram or Facebook, which means you are in full control to make sure everything goes smoothly and there aren’t any surprises- something no one else will do but you.
In today’s world small businesses don’t have to stay local they can be international companies when they have a website.
A website has an international audience. Rather than only working with clients in your local area or selling products to customers from the same city, you can reach people worldwide and provide them with what they need for their time zone no matter where on Earth that is.
Establishes You As an Expert
You want to establish yourself as a leader and be credible. You need the best website you can create. This is important because when people visit websites, they form an opinion about them automatically. If someone visits yours and sees something out of date or badly put together, it doesn’t reflect well on your business.
Attractiveness, layout and design can make or break a website. 38% of people will stop engaging with a site if it is unattractive and 75% admit that they judge a companies credibility based on the appearance of their websites.
Websites provide credibility and trustworthiness that is necessary for customers to believe what you’re saying on your site. In order for someone visiting your site not to be turned away, it’s important that the layout looks fresh and professional so they can browse through without hesitation or confusion.
Success Over The Long Term
Having a website is essential for any online business but it doesn’t guarantee success on its own. Yet, having one does help you reach more people and advertise your products or services to them which in turn gives you an edge when trying to find long-term success.
Just like real estate, think of your website as virtual real estate that can increase in value over time.
Creating a website to grow your business
It’s time to establish your online business with its own website. Creating an online presence for your brand and business can help you grow and increase your visibility.
With the right site, it will be easier to attract new customers while showcasing all of the products and services that make up your business – from headshots to testimonials to videos.
You may even want a blog section that will help with your website traffic when you have the right content marketing strategy in place. One way or another, having a website has become critical for any small business looking to compete on the global stage.
A website is your business’s online headquarters, and it should reflect the professional image that you want to portray. With a little effort in design and content creation, you can create an attractive site with all of the features needed for success.
By following our easy steps below, even beginners will be able to build their own custom site from scratch or make updates without hiring expensive web designers.
Don’t wait–start today! Get started by downloading our FREE website setup checklist below.