If you’re in business then at some point you’ll need help to grow your business or get unstuck. This help can be found in courses, books, coaches, consultants & mentors.
Each of these has its value, but the fastest way to growth or getting unstuck is usually coaching.
However, there are different types of coaches and you will need different types of coaches to solve different types of issues in business. There is no such thing as one size fits them all coaching.
Every coach has their own niche – just like your business serves a particular niche – and within those niches, every coach has their own strengths and weaknesses. Let’s look at some of those niches in full detail.
Types of Coaches For Your Business
Mindset coaches focus on how your brain works, how you think and feel about your business and your life; and how to turn any negative thoughts into positive thoughts and overcome and mindset blocks.
Mindset coaches don’t just focus on your business; if you’re unhappy with any aspect of your life, a mindset coach can help you figure out your dreams and help you achieve them.
In business, your money mindset can be the thing that holds you back the most. So although any good Business Coach will do some mindset work, it pays to get a coach that just deals with mindset. Particularly money mindset.
The best time to invest in a Mindset Coach is when you feel stuck, especially if you are stuck financially. Maybe trying to increase your monthly income but no matter what you do you can’t get past a certain number.
These coaches empower their clients who struggle with limiting beliefs and confidence issues.
Again, they are not focused solely on business owners; absolutely anyone who wants to combat negative self-talk and increase their own self-esteem can hire a confidence coach.
Getting confidence is useful if you’re holding yourself back from showing up in your business or for your business. If you want to increase the visibility of your business you may want to jump to get a Marketing and Visibility coach, but you may need to get a Confidence Coach first, so you’re not afraid to be visible in the first place.
Public Speaking Coaches
There’s much more to public speaking than reading PowerPoint slides word for word.
Public speaking coaches are skilled communicators who can analyze the effectiveness of your presentation; give hints about diction and enunciation, as well as give tips for making your presentation more engaging or entertaining.
These speaking coaches can also help you combat your stage fright.
Getting a speaking coach on board is greater if you want to start doing more talks and take part in summits. This type of coach will give you the confidence to speak in front of a crowd both virtually and in-person.
We all know the basics of writing from our school days but writing is not a talent that comes easily to everyone.
Whether you need some critiques for your blog posts or want to get the input of how to outline your book, writing coaches are language experts who often specialize in a certain niche – book publishing, travel writing, food writing, etc. – who can help you convey your information in a more effective way to your audience.
The best time to get a writing coach is when you’re getting serious about writing. Usually, that means you’re thinking of writing your first book.
Marketing, Branding and Visibility Coaches
Technically this is 3 different types of coaches but they all achieve the same result; getting you more clients by increasing your visiblity.
Branding is so much more than your logo and your business colours. When branding is done right those aspects come at the end when you’ve discovered and created the soul and personality of your brand.
Branding coaches will help you discover this and develop your business brand.
Branding coaches understand how to deliver your message to your audience and how to keep your business on brand.
Marketing coaches can help you develop and implement marketing strategies that will help you grow your brand.
Whereas visibility coaches help you to develop and implement strategies that increase visibility.
A business coach is usually someone who will help you with the fundamentals of business strategy and will deal with different aspects of all the above niche coaches.
Every new business owner should start here when it comes to getting their first coach onboard their team.
An experienced business coach will know which niche coaches will best serve you and at which points in your business you need to add them to your team.
If you’re looking to get started with any of these steps, check out the Build Your Business Vault – where you’ll find templates, worksheets and checklists that will help you get started!