As a solopreneur, you’ll be wearing many hats. So you have to learn how to set priorities for yourself and business.
Technical support staff.
You’ll have to do it all when you’re first starting your business.
But while multitasking is expected, when you’re just starting out, you have to be aware of where your strength lays in each area. As well as which tasks are important for you to complete now and which aren’t.
Marketing outweighs bookkeeping, for example, because without marketing, there will be no cash to manage.
Money Generating Activities
Not only that, but you’ve got to consider how much time you’re spending in each area as well.
If you spend all day tweaking your website and put off sending an email to your list, what have you gained?
Sure, you might have a prettier website, but you lost an opportunity to drive traffic to your offer and to that pretty website.
Always keep in mind that money-generating activities should always be a priority.
In an ideal world, you’d simply put on your CEO hat and delegate the rest, but here in the real world, we don’t always have that option.
The money to outsource in the beginning just isn’t there.
Instead, you’ve got to work smarter and watch how you’re spending your time.
3 Steps to Set Priorities
Step 1: Write every step-down
You may be doing it all know but you will be outsourcing some of these tasks once you start to make money. So right from the start taking note of what you’re doing and the systems you’re using.
Also, make note of which activities you’re good at and enjoy.
The things you know someone else could do better are the ones you’ll outsource first.
Writing things down also will let you know how much you’re actually doing and you’ll be able to start to see where your time is going.
If you only have 10 hours a week to spend on your business, you need to know where you’re spending those hours. And if they are actually moving your business forward.
Somethings can wait while others can’t.
For instants tweaking your website or spending hours on your logo when you haven’t created a product or service yet.
Step 2: Prioritize Money-Making Tasks
We all have different skills and talents when it comes to the tasks we want and need to do. You might love customer support and hate bookkeeping, while someone else enjoys the numbers game and doesn’t like dealing with the help desk.
But regardless of your personal preferences, one thing is certain: money-making tasks should be at the very top of your to-do list.
That might mean product creation, email marketing, client outreach, webinar development, or something entirely different.
Identify those money-making tasks in your business and be sure to prioritize them every single day.
Step 3: Know the Difference Between Important and Urgent
In his classic book, The 7 Habits of Highly Effective People, Stephen Covey recommends prioritizing tasks based on a time-management grid.
Every task is assigned to a quadrant of the grid, based on whether it is urgent, important, both, or neither.
Once you know where a task falls on the grid, you’ll immediately know what you should be working on.
For example, marketing and planning are important but not urgent. A ringing phone is urgent, but not important. The sales page for your new program, which is launching tomorrow, is both urgent AND important.
So before you prioritize your daily to-do list, think about where each of your tasks falls in the quadrant, and schedule them accordingly.
Will you always be working on the best task for right now? Probably not. Nor will you always use your time as wisely as you could. I know writing this post has me thinking about what I’ve been focusing on lately.
But by making a conscious effort to organize and prioritize your days, you’ll find it’s a lot less stressful and overwhelming to manage your new small business.