Social media was developed largely as a means of communication and interaction among people who are not physically present.
However, some business owners forget about the “social” element of social media and treat it as a free platform for advertising.
Experts have demonstrated that consumers prefer to do business with people they know, like, and trust. However, if all you do is share images of your merchandise, promote your service, or advertise your standout programme, you are preventing people from getting to know you.
If your followers don’t know who you are, they can’t truly like you, and you’re also lowering their level of trust.
So, use your social media posts to showcase your personality. Allow your authentic self to shine through, and your tribe of followers will come to you.
Show off Your Personal Brand On Social Media
Here are 3 methods to add individuality to your social media posts:
1: Be The Hostess
Position yourself as the hostess, inviting your guests to your party. You want everyone at your party to be joyful and enjoy themselves, right?
On social media websites, the same is accurate. Visit other pages and leave comments instead of just remaining on your own. Pose inquiries to your audience.
Pay close attention to what they say. When you are questioned or given feedback, respond to it. Be empathetic and welcoming. Give amiable suggestions when prompted.
Laugh with others and be amusing. Go live on Facebook and let your personality shine.
This doesn’t imply acting falsely because you want people to be amused; instead, be genuine and share a humorous thing your child said or a hilarious work incident.
Everyone could use a laugh, and sharing humorous movies or images is a great way to make the online community more upbeat.
3: Be Inspiring
Be a source of inspiration and provide value.
Discuss your business and let your passion shine, but don’t just say, “Buy my services!”
Your target audience wants to know how using your services will benefit or assist them; what’s in it for them.
Do you have an answer to their issue? It’s about assisting people in solving their problems, not about you making sales.
Share your favourite motivational sayings and inspiring moments you’ve discovered.
Social media has brought a revolution in the way people connect, share and acquire information.
A good social media strategy starts with how you prioritize your presence on the platform.
While some use it as a way to advertise their businesses or products, some use it more creatively.
The key is to come across as someone people want to follow and engage with – that’s what makes social media an effective vehicle for personal branding!
In addition to these tips, I also offer a FREE training on “5 steps to build engaged audiences on social media” so you can create your own successful strategy today. Click here to register now!