Every business needs clients and customers no matter the niche. You need to consistently get clients if you want your business to succeed.
But how can you attract the right clients when you’re in a crowded, oversaturated and noisy marketplace?
The best approach to attract clients is to strategically make yourself a thought leader or subject matter expert in your industry.
However, it can be challenging in the beginning, particularly if you’re a newbie and you see other successful individuals in your niche and wonder how you’ll ever be able to compete with them.
The answer is you don’t.
You start by being a contributor to the market. Then, develop your knowledge and skills to become a thought leader like the other professionals you admire.
Because everyone has got to start somewhere, right?
Today we’re going to take a look at the 7 strategies that’ll help you do just that.
7 Strategies to Get Clients With Ease
Strategy #1: Become a Contributor
Imposter syndrome is sometimes the biggest obstacle to you showing up, being the boss and attracting the clients you want.
One effective strategy that can help combat Imposter syndrome and encourage you to start showing up for your business is to start to think of yourself as a contributor instead of an expert.
Therefore, what you post online simply influences how people will engage with your niche. You’re adding to the conversation and interpreting what other experts have done.
The world is big and the online world is bigger, people are unique so everyone interacts in the world differently, they will interact with your niche differently.
You might be the voice in your niche that someone needs to hear. The way you interpret key information in your niche could be key for your ideal client to understand and take action on.
There are millions of love songs out there but there’s that one song that gets you every time. The one that touches your soul. Be that song for your ideal client.
You can position yourself to be the voice they go to for advice within a specific niche.
This should be the foundation of your strategy.
Treat everything you put out into the world as a contribution, eliminate any fears you have about being an expert and just keep contributing and expanding your reach.
Remember there is nothing new under the sun, you can only reinterpret what you learn to help someone else.
Strategy #2: Be an Expert on Your People
Do your research and get to know your niche, target audience and ideal client really well.
Do you know:
- Who are the key players in your niche?
- What do they offer?
- How are you different?
- What are the key concepts and tools of your niche?
- What are the classic books in your field?
- What are the current top-selling books in your field?
- Who are your ideal clients?
- What do your ideal clients want and need the most?
- What are the most pressing problems that they need to handle, or their pain points?
- How do you uniquely solve those problems for them?
You can produce content and products that your ideal customers want, once when you have the answers to these questions. You can add more to the discussions taking place in your specific niche. You may spend time where your clients are, putting yourself in their line of sight when they need you.
Strategy #3: Meet Your Ideal Client Needs
Customers are seeking practical answers to their challenges.
“What’s in it for me?” is what they want to know. and “How is this going to improve and make my life easier?” Given the number of websites and businesses operating online, you must provide an answer to that question as soon as a visitor lands on your website or comes across one of your products.
Offer what your ideal client wants once you have identified it.
This is possible with both the things you sell and the material you publish on your blog and social media platforms.
Make sure your website appeals to your target customer and presents your offerings in the best possible way.
You may achieve this by ensuring that your website has a professional appearance, an intuitive mobile layout, and language that your people can identify with.
Your niche-related content must be compelling enough to justify reading. Give away as much as you can for free. It shouldn’t be rubbish just because it’s free, though.
Remember to focus on quality over quantity.
In practice, the best method to establish yourself as a thought leader is to consistently generate impressive niche content.
Keep your publishing schedule and content constant.
Make sure to publish on more than just your blog.
Strategy #4: Go Where Your Client Hangs Out
If you know your ideal client well enough you should know where they hang out online.
Start to build your online presence there. Start producing content for those channels, whether it be on Instagram, Facebook, or LinkedIn groups.
Focus your efforts only on 1-2 platforms that you know your clients hang out on.
Don’t try to be everywhere, just where your clients are.
If you know what blogs or publications they read you can start working on writing guest posts for those publications.
Strategy #5: Build Your Email List With Ideal Clients
Email Marketing has the highest rate of return of any digital marketing strategy, which is why no matter where you are in your business journey it needs to be a focus.
Your email list is the most important asset your business will have, so right from the start, you should be building it.
Use your social media platforms as a lead-generation tool to build your email list.
To get your ideal client to give you their email address you need to offer compelling value-driven content they can download, watch or listen to, that will be packed with information related to your niche.
Aim for a specific topic that tackles one problem that most people interested in your niche will be eager to solve by reading your content, and even to pass on to others via email or social networks.
You should then communicate with your list on a regular basis, building your relationship with your community and your position as a thought leader.
Presenting your ideal customers with information, products, and service that will prove you know what you are talking about.
Strategy #6: Partner With Influencers
There are a number of benefits to partnering with influencers in your niche.
First, it can help you reach a wider audience of potential clients.
By partnering with influencers who have a large following, you can tap into their audience and reach people who might not be aware of your business.
Second, it can help you build trust and credibility. When potential clients see that you’re endorsed by someone they trust, they’re more likely to do business with you.
Finally, it can help you save time and money. Instead of spending money on advertising, you can partner with influencers and have them promote your business to their followers.
Strategy #7: Publish a Book
Writing a book and having it published on Amazon is one of the best methods to instantly establish your expertise.
It doesn’t need to be a comprehensive reference to everything you know about your subject. Just pick one area and write about that.
Many best-selling books typically have “How To” in the title and provide readers with practical advice.
You can include additional bonuses in the book that readers can sign up for. This is how you build your list with your ideal target clients.
You can publish it as an e-book through the Kindle Publishing Platform first. If there is enough demand, you can also publish paperback or hardback versions via the Amazon Publishing Platform.
You can get a great cover designed for $5 on fiverr.com and you’re good to go.
If you’re struggling to get clients in your business, it’s important to take a step back and assess your strategies for attracting clients.
If you’re willing to put in the work, give your ideal clients what they want, and demonstrate that you’re knowledgeable and can help them solve their problems you will become the answer to their prayers.
Often, the reason we don’t get clients is because we lack the confidence to show up, market and sell our services.
So, don’t hold yourself back from starting because you think you’re not a thought expert enough. To be a thought leader you’ve got to get your thoughts out there.
By following these seven strategies, you can build up your confidence and start getting clients with ease.
So, start today, so you can start to get clients consistently!