Do you Know Who Your Ideal Client is?
If you’re struggling to make sales or grow your audience it’s because you need to get some clarity on who you serve.
Knowing your ideal client is the foundation of your brand.
When you’re starting your online business or blog it’s very easy to fall into the trap of wanting to help everyone with what you’re trying to offer.
PROBLEM: If you try to sell to everyone, you are talking to no-one and selling to no-one. Believe me, I know.
You’ve got to decide the niche you will serve and exactly who within that niche you will serve. You’ve got to know exactly who you are talking to, and who you are helping.
Knowing this will help you write content that will give maximum value to your tribe. It’ll also help you create products that sell.
This is where creating a Ideal Client Profile comes in.
When your just getting started it can be really hard to create a client profile.
Because you have nothing to base your information on.
It took me a long time to narrow down my niche. And even when I thought I had narrowed it down, it wasn’t until I really decided who I wanted to talk to, that I was able to get really clear.
I got clear on what I wanted to say and what products I want to offer.
That clarity helped me to focus and feel less overwhelmed about sitting down and actually producing the content and products.
What is a Ideal Client Profile?
Client profiles are also called;
- Buyer personas
- Client Avators
- Dream Client Profiles
and they are fictional, generalized representations of your ideal customers.
They help you understand your customers (and prospective customers) better, and make it easier for you to tailor content to the specific needs, behaviors, and concerns of different types of buyers. ~ Hubspot
Maybe you already have a general idea in mind of who you want to sell to and serve, but this isn’t the time to be generic or vague.
Now is the time to narrow it down as much as possible. Don’t just say your ideal client is a woman business owner. Instead, narrow it down, be specific.
For instance, you might say, “My ideal client is a solopreneur female aged 25-35 who has been in business for three years or more, makes between £3,000 and £5,000 a month and is ready to start earning £10,000+ a month.”
As you can see, there’s a huge difference between those two answers.
The more specific you are about your ideal client, the less time you’ll waste on unnecessary communication with people who aren’t the ideal fit for what you offer.
It will also save you a tonne of time when planning and creating content and products. If you know who you are talking to you don’t have to second guess if the content you create will be of value to them.
You’ll also be less likely to launch a product to tumbleweeds.
You’ll attract the right customers, who will love what you’ve got to offer and find what you have valuable and irresistible.
How to Create Your Ideal Client Profile
So, how do you define your ideal client?
As a new business owner you don’t have pass data to review or customers to ask. You do have your own experiences and access to information from tools like Facebook and Pinterest.
On facebook you can use page insights and Facebook groups to learn everything from likes and pain points to where your ideal client likes to spend their time.
Here are some questions you have to consider when you create an ideal client profile:
- Is your ideal client a man or woman? Either?
- How old is your ideal client?
- How much money do they make a month/year?
- What is the main issue (struggle) that you can help solve?
- Where do they live?
- What type of lifestyle do they lead?
- What are they passionate about?
- Do they travel a lot?
- What is their personality type?
This is just a small list of questions to use when creating your ideal client profile.
Remember, the goal here is to be as specific as possible, to narrow it down as far as you possibly can.
You should also name your client and get a picture from a stock site of what they look like.
Want to get interactive, try this HubSpot Tool to create your client profile.
Once you know your ideal client, you’ll be able to create a marketing message that resonates with your crowd and draws them to you.
Once you have your ideal client narrowed down, you can brainstorm what you want to tell them and what they need. You can start to create content directly for them and products that the are praying for.
If you’re looking to get started with any of these steps, check out the Build Your Business Vault – where you’ll find templates, worksheets and checklists that will help you get started!