Do you want to know what digital products to sell online that your tribe will love?
When you’re starting an online business it can be difficult to know what to sell to your tribe.
If you’re starting a service-based business then you probably think “why do I need to think about a digital product? or how will a digital product help my business?” and if you’re starting a digital product business you just want to know which product should you start with or make your core offer.
No matter what camp you’re in, you want to have digital products to sell that fly off the virtual shelf.
There is nothing worse than launching your product to crickets?
What Are Digital Products?
Digital products are products that exist solely in a digital format and include things like software, eBooks, online courses, printables, computer games, and much more. They also offer the best business opportunity of any type of product, so read on to find out what makes them such a great choice for making money online and what you can create.
Why Sell Digital Products
If you’re selling 1-2-1 services, then adding a suite of digital products is a no-brainer. You get to create a digital product once and then sell them again and again. They could eventually replace your 1-2-1 income and they will make you less reliant on your 1-2-1 income.
Other benefits are:
1: No Overhead
With a digital product, you have no overheads. That is to say, you might have overheads initially while you’re developing your product but from that point on you will then be able to sell as many copies as you like with no need to pay for materials or anything else. Every sale will be 100% profit which can’t really be said about any other business model.
2: Passive Income
A digital product is truly passive. Once you have set up an online store and you have people visiting your site, you can make money while you sleep or while you’re on holiday somewhere sunny.
3: No Stock
With a digital product, you require zero digital space for stock and that means you don’t need to rent a warehouse or fill your front room with books.
4: Little Investment
Just as there are no overheads, there is also very little investment necessary. This means it will take barely any time for you to break even and to start generating real profit. In turn, this also means that there’s no risk so you’ll be able to start your business without taking out a huge loan and putting your family in danger.
5: No Delivery
As though all that wasn’t enough, digital products don’t even require delivery. That means you won’t have stock going missing or customers claiming they never received their goods. Digital products are cheaper and faster in every way.
9 Profitable Digital Products to Sell
So what are the most profitable digital products that sell online now, no matter what niche you’re in?
1: Online Courses
You can take your skills and knowledge and create online course to sell either on your own website using platforms like Podia and Thinkific. Or you can sell your course on marketplaces like Udemy and Skillshare.
You can create a selection of books on the subject you’re known for or want to be known for. You could also create low content books to sell via Amazon.
You can create a selection of Printables from wall art to planners that you can sell on platforms like Etsy or your own eCommerce shop.
These are another great product you can sell. From email templates to sales page templates or social media image templates. If there is a need in the market then you serve it with templates.
5: Swipe Files
Swipe files are another great problem-solving product that help your ideal client get results quickly by giving them examples of what works and how to use it in their own business.
6: Membership Site
A great source of recurring income, membership sites can be about anything and can work in any niche. You can create a membership site that offers templates every month, teaches people a specific skill or provides a support system to your clients.
7: Stock Photos or Video
Bloggers and marketers are always looking for photos and videos so there is a demand on both paid sites and free sites.
8: Customized Plans: Meal Plans, Exercise Plan, Self-care Plans
Clients will pay for a step-by-step plan that will give them results. So if you can create these types of plans they are a great product to sell.
9: Virtual Summits & Events
Virtual summits are a great way to build your audience when you’re just starting out and make money in your business by leveraging other people’s expertise.
How To Pick a Digital Product to Sell Your Tribe Will Love
You can discover what your tribe is desperate for in a number of ways. The most obvious is from the feedback you get from blog posts and the popularity of your lead magnet.
If you know your niche well, chances are you should have a pretty good idea of what your ideal clients, really need and how much they are willing to pay for it. In other words, you will only create products that you are certain will sell.
If you’re not sure, take the time to survey the people on your email list/s or poll them on Facebook to ask which options they would find most useful. Facebook groups, LinkedIn groups, Reddit forums and Quora are a goldmine for discovering what your tribe is struggling with.
Let them pick from a range of choices. The answers may surprise you. They will stop you from wasting a lot of time and effort and perhaps money creating product and services that don’t sell.
You should always be asking the question, What is my tribe struggling with and how can I help them solve that problem? That is where your product ideas are.
When launching that very first product, have a soft launch and then a hard launch. The soft launch should be to those in your inner circle. So think your mailing list and online groups you belong to.
They can get a first look at it for a substantial discount. Ask upfront for testimonials and give them an easy way to contact you to deliver them, send in reviews, and ask questions.
The product you first create doesn’t have to be perfect, just create the Minimum Viable Product (MVP). The feedback you get from the soft launch will help you create an even better product by improving, from the feedback received.
Once you are sure your product is as good as it can be at the correct price point for your niche audience, then you can widen your audience through your hard launch. Offer a free webinar, guest blog, have your JV partners interview you and promote the product, and more.
Whatever choices you make, get started with creating your first MVP now.
If you’re looking to get started with any of these steps, check out the Build Your Business Vault – where you’ll find templates, worksheets and checklists that will help you get started!