When marketing your Coaching & Consulting offers, you have to convey the value of these services in a way that makes them attractive to potential clients.
It’s not enough just to say what you do – marketing messages need to be compelling and create urgency for people who are considering whether they want to hire you or not.
In this blog post, we will go through how marketing messages can help sell your coaching and consulting services!
What is a marketing message?
A marketing message is a short, compelling statement that tells people what your offer is and why they should buy it. It’s the key to getting potential clients interested in what you have to offer, so it’s important to spend some time crafting a good one.
When you promote your Coaching & Consulting offers in any way (Website copy, emails or social media content), you can make it more compelling by adding a marketing message in these channels.
This is where you explain what makes your services different, and how they can benefit the potential client.
For example, if you are a life coach, you might talk about how coaching can help people achieve their goals and live better lives.
If you are a consultant, you could explain how your experience and expertise can help the client overcome their challenges.
Simple put marketing messages are marketing tools that help you win more customers.
Why are marketing messages important?
Marketing messages are important for many reasons, but the key ones include:
Helping you stand out from your competitors – In a world where there is so much noise and clutter, good marketing messages will help you get noticed.
They can also be used to tell people why they should hire you instead of the other Coaching & Consulting professionals in your niche.
Creating urgency – Marketing messages help people understand why they should hire you right now, as opposed to the competition that might offer something close or similar.
This can be anything from a limited time offer for your services to encouraging them to painting a picture of what could happen if they don’t take action to resolve their problem now.
Accelerating the decision-making process – Marketing messages can help people understand what your services are and how they could benefit them quickly.
They make it easier for potential clients to decide whether you’re the right coach or consultant for their needs, which helps save both time and money.
How can I create a good marketing message?
There are a few things to remember when creating a good marketing message:
Be clear and concise – People don’t have time to read long, drawn-out explanations about your services. Get straight to the point and explain what makes you different and why people should hire you.
Use the right words – Using the same kind of language that your potential clients are familiar with is a good way to build trust and get them interested in what you have to offer. This doesn’t mean using big, fancy-sounding words just for show!
Be specific about how your services can benefit people – Potential clients can’t read your mind and know what you’re offering. Be specific about how your services will benefit people, and make it obvious why they should hire you to get the job done!
Make them feel like there’s a reason for urgency – If possible (and if applicable), include an offer or limited time period that encourages potential clients to buy right now. This could be anything from a free trial for your online to an introductory offer that’s only available for a limited time!
What are some other good marketing messages?
Following the tips above, here are several examples of great marketing messages you can use in different scenarios when promoting your Coaching & Consulting services (website copy, social media content or emails):
“Are you looking for a [WHAT YOU DO] who can help you overcome [THE SPECIFIC PROBLEM YOU HELP THEM SOLVE]? Let me show you how I can help.”
“Need some guidance through [PROBLEM YOU HELP SOLVE]? My expertise as a [WHAT YOU DO] can help you get back on track.”
“Are you looking for a change in your career, but don’t know where to start? I’m a Career Coach who can help you find the right path for you.”
“Tired of feeling stuck and not sure what your next step should be? Get started with my free consultation and find out how I can help you move forward in your life!”
Using Your Marketing Message On Social Media.
Social media is a great place to use your marketing message because it puts you in front of people who are interested in what you have to offer.
Your social media profiles should always include a good description of your services.
This lets people know what you’re offering and makes it easier for them to decide whether or not they want your help!
It’s also a good idea to use hashtags that relate to the services you offer, as this will make your posts more visible in relevant searches on social media sites like Twitter and Instagram.
In addition, having a good social media presence can help people get familiar with your brand and trust that you’re an expert in your field!
2 Additional tips to improve your Marketing Messages.
Be specific – People want to know exactly what they’re getting when they hire you. That’s why it’s important to be as specific as possible about your services so that people can understand how hiring you will help them achieve their goals!
Build trust with authority figures – A great way of doing this is by including testimonials from happy clients on your website and social media profiles. This helps potential clients know that you’re an expert in your field and that other people have had great success working with you!
How can marketing messages increase conversions?
Once your marketing message is in place, it’s time to think about how the potential client will feel when they hear what you have to say.
Will they be intrigued and interested enough to move forward with your services or keep looking for someone else?
When done correctly, marketing messages can increase conversions by helping people understand how your services can benefit them. They also create a sense of urgency, making potential clients feel like they need to act fast before they lose out on an opportunity.
Marketing Messages Can Help You Sell Your Coaching & Consulting Offers!
Creating marketing messages helps convey your value and benefits, creating urgency for people looking into hiring you as a coach or consultant.
When done correctly, marketing messages can increase conversions by helping people understand how your services can benefit them.
They also create a sense of urgency, making potential clients feel like they need to act fast before they lose out on an opportunity.
So, what are you waiting for? Start crafting your marketing messages that sell today!
If you haven’t crafted you’re irresistible offer yet or have an offer that isn’t selling then this free client-attracting offer creation planner is perfect for you!
Complete the form below to get access. 👇🏾