Do you want to build strong brand identity for your business? Then let’s go!
Your brand is a major source of value for your business. With a strong brand identity, you can do more with fewer resources to reach your audience by creating an image in their minds of how you uniquely meet their needs. But branding is about much more than just logos.
Here are the 5 key elements of a strong brand identity.
Build Strong Brand Identity
Your brand identity consists of your logo, colours, fonts and any images associated with your brand. To create these elements so your business stands out and is easily identifiable from the crowd you need to have these 5 elements.
1. A Purpose
Your branding tells people your reason for doing what you do. It explains how you want to change the world for the better. At a glance, people can understand the values that are at the core of your philosophy and products.
To start creating your brand identity, spend some time thinking about your “why.” Why does your business exist? What is it you hope to change in the world to make it a better place?
Discovering your brand archetype will help you develop your purpose.
2. Market Position
Your brand identity tells people what position you occupy in the market. It says not only what you do, but how you do it uniquely from anyone else: “We’re the ones who ____.” In a market full of competitors, it shows how you stand out.
Part of successful branding is to understand your competitors and the unique place you fill in the market. It involves getting in touch with your natural strengths so you can play to them.
3. Your Brand’s Personality
Your business should have a likeable and relatable personality that resonates with your audience. Your brand communicates this personality to your audience, speaking to them in their voice and tone. The personality also makes it memorable.
What is your brand’s personality? You can figure this out through discovering your brand archetypes.
4. Consistent Design Elements
Although branding is more than just logos and colors, design elements are important. They work on a subtle level. Wherever your audience member encounters your brand, they see the same design features, which tells them it’s you and shows that you’re consistent. Design elements includes name, logo, colors, banners, fonts, and so on.
5. Your Audience
Your content is targeted to a specific audience, talking about their problems and addressing their needs. For strong brand identity, you need to know your audience well and focus on them, not you or your products and services. Your branding discusses your offerings in terms of the unique benefits to users.
How to Create a Strong Brand Identity
Branding isn’t second nature to most entrepreneurs. It requires some planning and strategic thinking to develop a strong brand identity.
Creating a strong brand starts with clarifying your business goals and your strategy for achieving them. Your brand needs to be in line with your core values and unique value proposition.
The next step is to create your brand soul client experience.
Once you’ve clarified the fundamentals of your business and gained a thorough understanding of the marketplace, you’re ready to create a branding message and unique value proposition. With this in hand, you’re ready to go about implementing your brand and monitoring your results.
If you’re looking to get started with any of these steps, check out the Build Your Business Vault – where you’ll find the Branding Guide Template, which will help you to start putting your brand together, the right way!